Cookie Policy
Last updated: November 29, 2025
1. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. They help websites remember your preferences, analyse traffic, and improve user experience.
2. How We Use Cookies
Ezotrade uses cookies for the following purposes:
- Essential Cookies: Required for the website to function (e.g., session management, security, Quote Cart persistence)
- Analytics Cookies: Help us understand how visitors use our site (Google Analytics, Google Tag Manager)
- Marketing Cookies: Track conversions and retargeting campaigns (currently not in use, but may be enabled in future)
- Functional Cookies: Remember your preferences (e.g., consent banner settings)
3. Types of Cookies We Use
3.1 Essential Cookies (Always Active)
These cookies are necessary for the website to function properly. You cannot opt out of essential cookies without affecting your ability to use the site.
| Cookie Name | Purpose | Duration |
|---|---|---|
ezotrade-quote-cart-v1 | Stores Quote Cart items (localStorage) | Persistent |
ezotrade-consent | Remembers your cookie consent choice | 365 days |
3.2 Analytics Cookies (Opt-In Required)
These cookies help us understand how visitors interact with our website. You can opt out via the consent banner.
| Cookie Name | Purpose | Duration |
|---|---|---|
_ga | Google Analytics: Distinguishes unique users | 2 years |
_ga_* | Google Analytics: Persists session state | 2 years |
_gid | Google Analytics: Distinguishes users | 24 hours |
3.3 Third-Party Cookies
We use the following third-party services that may set cookies:
- Google Analytics: Website traffic analysis (Privacy Policy)
- Google Tag Manager: Tag and event management (Privacy Policy)
4. How to Manage Cookies
4.1 Consent Banner
When you first visit our website, you'll see a consent banner asking for permission to use non-essential cookies. You can:
- Accept All: Allow all cookies (analytics + marketing)
- Reject Non-Essential: Only use essential cookies
4.2 Browser Settings
You can control cookies via your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling cookies may affect website functionality.
4.3 Google Analytics Opt-Out
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
5. Cookie Consent Management
Our consent system uses Consent Mode v2 (Google Tag Manager) to ensure compliance with UK GDPR and PECR. By default:
analytics_storage: denied (until you consent)ad_storage: denied (not used currently)ad_user_data: denied (not used currently)ad_personalization: denied (not used currently)
When you click "Accept All", we update consent to granted for analytics.
6. Changes to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.
7. Contact Us
For questions about cookies or this policy, contact us:
- Email: info@ezotrade.co.uk
- Post: Ezotrade Ltd, Peppard Common, Manor Farm Unit 6, Henley-on-Thames, RG9 5LA, United Kingdom